Powering Your Employer Brand
Webinar Recording | 1 CPD Hour | Original Broadcast Date: August 24, 2022
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Description:
Now more than ever, employer branding is recognized as a core component of an organization’s ability to attract the right talent, with real implications on a company's consumer brand and bottom line.
According to Indeed research, 41% of Canadian employers say they’ve had to rethink their approach to employer branding since the pandemic in order to attract talent*. This webinar will be a key resource in helping employers re-examine – and enhance – their employer branding strategies.
Join Elise Marcotte, Senior Manager, Talent Intelligence at Indeed, as she takes a deep dive into research and insights by Indeed and Glassdoor. The webinar will cover three pertinent questions:
Who should attend:
Description:
Now more than ever, employer branding is recognized as a core component of an organization’s ability to attract the right talent, with real implications on a company's consumer brand and bottom line.
According to Indeed research, 41% of Canadian employers say they’ve had to rethink their approach to employer branding since the pandemic in order to attract talent*. This webinar will be a key resource in helping employers re-examine – and enhance – their employer branding strategies.
Join Elise Marcotte, Senior Manager, Talent Intelligence at Indeed, as she takes a deep dive into research and insights by Indeed and Glassdoor. The webinar will cover three pertinent questions:
- What role does your employer brand play at every stage of the candidate journey?
- What investments should organizations make to help advance to the next stage of their employer branding?
- What are the key steps you need to take to create an authentic brand story?
Who should attend:
- This webinar is best suited for Recruitment professionals and practitioners, who are looking for the latest data and insights around how to develop their talent attraction tactics and employer branding strategies.
Meet your speaker(s)
Elise Marcotte
Elise Marcotte, Senior Manager, Talent Intelligence at Indeed, helps organizations find the right talent and optimize their performance. Passionate and specialized in Marketing, she helps businesses stand out from the competition by sharing best practices on Employer Branding, insights on Job Seeker Behaviour and information about the Labour Market Dynamics in North America. She works with businesses from coast to coast in Canada, exploring unique data that helps support strategic discussions. Elise is also a two-time Olympian in Artistic Swimming and promotes the practice and importance of sports to teenage girls.
Course Curriculum
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Webinar Recording
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PowerPoint
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Course Survey
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About this course
- 3 lessons
- 1 hour of video content