The media has been calling for a major disruption in HR, demanding for it to become more strategic, to solve more imminent business problems and to step up its game or be replaced. Unfortunately, many HR professionals don’t know exactly what Strategic HR actually means, or how to get started. And most are so mired in the operational that even when they catch the vision, they’re unable to fuel their necessary transformation. But the future of HR is now, and we have to solve this strategic need now.

Using the famous Business Model Canvas as a lens, we’ll introduce an all-new approach to HR that will transform the way you approach HR, buy you credibility across the organization, and earn you a seat at the strategic table.

Using the framework of the business model canvas, you’ll come away with real techniques to help you determine who HR’s customers are, how to identify their unmet needs, how to build value propositions to meet those needs, and how to build value delivery channels so those solutions actually make a difference to your organization.

You’ll learn how to market your value to those customers, how to change the perception of HR through story, how to build partnerships, and measure and manage customer relationships. You’ll learn how to escape the operational handcuffs holding you back, and you’ll come away armed not only with a proven framework to reinvent your department, but also armed with the language of business, which will buy you credibility in the boardroom and with executives, that you can use to martial support for future initiatives.