How to Build and Optimize your LinkedIn Profile

Webinar Recording (1.5 CPD Hours)

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Have you been using LinkedIn to its full advantage to build your network and share your brand? If you’re looking for some practical hands-on advice to take your profile to the next level, join us in this interactive 60 minute lab where we’ll do a live "best practices" tour of the tool and show you how to optimize your profile.


In this presentation, you will learn:
  • Setting and features
  • What "all-star" status is and how to achieve it
  • What LinkedIn is and how to use it
  • How to promote your on-line professional brand
  • How to leverage LinkedIn as a source of news and insights
Who should attend:
  • Any beginner to intermediate LinkedIn user will benefit from this session.
Howie Outerbridge
Howie Outerbridge

Meet your instructor

Howie's background includes over 15 years of experience in learning, career exploration, and the development of people in a variety of settings including private industry, community based career centres and post-secondary institutions. The experiences have helped him work with organizations to consult on a range of topics including career management, downsizing, personal branding and leadership solutions.

Howie has held a variety of career-related management, instructor and counselling positions at both the University of British Columbia (UBC) and Simon Fraser University (SFU). He is certified in the Birkman Method, has been an avid LinkedIn user for over 10 years, and has taught career development theory at both SFU and UBC. Howie holds a Bachelor of Science (Kinesiology), a Master of Education (Counselling Psychology) and recently completed his doctorate in education at SFU. Howie is a daily user of LinkedIn and has been using it actively since 2007.

Course Curriculum

How to Build and Optimize your LinkedIn Profile
56:37

What's included?

1 Video
1 Survey
1 PDF
1.5